With all possible businesses I could start, why I chose CPA marketing?
If you have read my story, you would know that I grew up trying to reach financial freedom. I must say that I didn’t have the necessary skills or knowledge in starting an online business.
But in those times I spent trying to figure my life out, I decided to build my business with CPA marketing.
Here are a few reasons why I started:
CPA marketing is solely system based, which means you should have a system to work while you’re offline, which means, you can live a tropical lifestyle just like me.
You can really work on something you are interested in. You just need to find a niche, develop it, and grow it (more about this later, keep reading!).
You can use the power of leverage, which means you don’t need to start with a lot of money, nor skills. It is actually a learn-as-you-go type of business. So face it with a mind ready to learn, and the will to build an online business.
Getting started in CPA marketing:
CPA means Cost Per Action, and that action can result from filling in a form, downloading/installing an app, signing up for a free trial, or even purchasing a product. Each of this action entails a different marketing channel. For example, if I want to generate leads for a game download offer, Youtube channel might be a good way for my targeted demographics, versus writing content on it.
So what should be the ultimate step to make money in CPA marketing?
Remember my post on interest and passion?
It is important as ever in starting a business, no matter what field it is.
So first things first:
Find your niche
This is where most newbies have gone wrong. They just go to Offervault or Odigger, and find an offer with the highest payout. And it turns out that they couldn’t even make a cent out of it. Most probably because:
(a) They are the least interested in it; or
(b) They don’t have an end goal in mind.
(c) It’s a lousy converting offer
(d) They don’t have the right traffic for it
So the golden question is: How do I find a niche?
It has to be something you are particularly interested in. Remember that you are building a business, you must be able to sustain momentum. Here are the steps:
- Define a big enough industry. For the sake of example, I am interested in fitness and exercise. Wow, there are workouts, weight loss programs, fat burning procedures, diet pills, etc. Let’s define workouts. Oh there are many, cross-fit, running, pilates, yoga. Aha! Yoga. But it is still big. You have yoga poses, yoga exercises, yoga classes. How about yoga equipment? Yoga blocks anyone? There you go! You have Yoga equipment, and yoga blocks as your starting point.
- Perform a quick search on Google Trends for your chosen niche’s interest over time. And it looks like I can be a yogi!
Google Trends can also help you see the geographic reach of that search, through countries and states. It can also give you an idea of search terms for yoga blocks. However, take the data as a grain of salt, it just plainly gives you a sense of your targeted niche.
Build your site (if you choose a website based business model):
Now that you have an idea of your targeted niche, where they are, and what are they searching, it is now time to build a place for them.
Aim to build a place where they can hang out for more information, and keep them coming back for MORE.
Think of it as making it feel like your “home”. I suggest look at other sites and what you can do to make it better.
Ask yourself, if I were a yogi, would I visit this site?
Would i trust this site?
Would you read an article?
Would you even join the discussion?
Maybe the site is too cluttered, maybe the articles are too old, maybe this and that. Whatever fault you think you can further improve on, that’s your source of advantage.
From content, color schemes, to ass-kicking web design, you have to nail it.
Find your niche via affiliate networks:
When your site is ready to go, whip up some content, until you are ready to present to the world what you’ve got.
With so many advertising networks out there, it is an information overload. So it is best to find offers via a kind of directory that summarizes offers.
Take a look at Offervault and Odigger. Key in your search preferences, like industry niche. Or you can also select based on your targeted country. The two said sites are also a great way to research potential advertising partners.
(Please note that the yoga block example here is just plainly an example of taking a broad idea and turning it to something concrete)
As any other venture, it is your duty to do your research first. Once registered you can directly contact the account manager and ask your questions. Like what kind of campaigns are effective for their product, payout history, cookie life, or any problems you might encounter. Remember that it is in your best interest to ask these kind of questions before you start.
At this point in time, be honest and friendly to your account manager. It doesn’t hurt and it certainly helps!
Register when you have something up and ready:
Be sure to have a tight deadline on yourself for this one. You don’t want to miss out on opportunities! It looks like this:
Niche research – 3 days
Site Building – 2 days
Content creation – 1.5 weeks
Affiliate network research – 3 days
Application and launch- 3 days
Say you have less than a month to reach your target. Plan accordingly and be very disciplined in managing your time.
It might take you longer than usual, and a +/-10 days from the date you marked is still acceptable. Get results every time!
Build a framework of channels you might want to use:
There are three main channels CPA marketers do:
- PPC (or Pay per Click)
It will take you a while to see which channel is the most effective. You don’t need to do all of them at once, take them one at a time.
Back to our yoga block example, based on my budget and number of people I want to reach, I decided to promote the offer via Facebook groups. I will focus on that for the first 30 days and see what it could bring me.
Then I will document the results and the specific steps I did to achieve it.
After that, I move on to Youtube channel, where I can make a video on “Yoga Blocks Review”. I will do that for the next 30 days.
If you remember the 80/20 rule, it applies greatly in this case. I will devote 20% of my time for Facebook and 80% for Youtube, for the next 30 days.
The key takeaway in this step is the documentation first. It is in this point that you are on your way to building a system that you can replicate and automate.
And that is the “not-so-secret” sauce of building a business.
And this is also the “REAL DEAL” on CPA marketing.
It is being practical, systematized, and deliberate. And it all begins with finding a niche you have absolute interest in, and working from there.
Feel free to download the image below to remind you of the things you should remember to get started in CPA marketing:
How about you? What do you think is the real deal in CPA marketing? If you enjoy this topic, then you will definitely enjoy my future posts. Sign up now for the newsletter below!